ways to get more customers

1. Send your customers greeting cards on holidays or
on their birthday. Include a small advertisement inside
the card for your back-end product.


2. After people order your first product from your web
site, take them to a "thank you" web page and include
your back-end product ad on that page.


3. Send customers a free surprise gift after they order
your first product. You could attach another ad with
the free gift for your back-end product.

ways to get more customers

A back-end product is a product you attempt to sell
your customers after they have recently purchased a
related product from your business.

If you're not trying to sell back-end products to your
customers, you're making a big mistake. It is easier to
sell to existing customers than it is to sell to new ones
who don't trust your business yet.

Below are two killer strategies you can use to sell your
back-end products to your existing customers:

1. When you ship people the first product they bought,
insert a flyer or brochure for your back-end product
in the package.


2. Give customers a free subscription to a customers
only e-zine when they buy your product. You could
include your ad for your back-end product in each
issue.