more sales rules

1. Show your prospects how much enthusiasm
you have for your product and business. If you're
convincing enough, they will be enthusiastic too.


2. End your sales letter or ad copy with a strong
closing. It could be a free bonus, a discount price,
a benefit reminder, an ordering deadline, etc.


3. Please your complaining customers. You can
refund their money, give them a discount, give
them a free gift, solve the problem quickly, etc.


4. Make your customers get excited about your
business and they will tell their friends. Give
them a free vacation certificate, a coupon, etc